When your sportsbook is up and running, it will take a part of your day managing it, which is normal for any business or job. And if you want to be the best pay per head bookie, you will be focusing hard on managing your lines, as well as your players. A large part of these efforts is keeping your players happy. This means giving promotions, free wagers, or simply getting in touch with them to remind them of your sportsbook.
And while you are trying to build a good relationship with your players, you can do this and use the opportunity to grow your bookie pay per head. Normally, growing your sportsbook operation is mostly about finding more players to join you. But another way is already right there in front of you. And this is one of the best kept secrets we teach to those who are learning how to be a bookie.
Increase Your Sportsbook Size and Operation
Your current roster of players give you the vig each time they bet. The more bets they make, the more of these you collect. Instead of working on quantity of players, look for the quantity in the wagers placed by your players. This is an internal marketing effort where you want to increase profit based on your current customer base.
For instance, your sportsbook started because you wanted to become an NBA bookie. This is good, because you have a ready network of players who bet on your sportsbook regularly on the NBA. But you can expand this by getting your NBA bettors to invite more NBA fans to bet on your sportsbook. And since they know you well, they will find it easy to get other friends to join your sportsbook. Word of mouth, after all, is one of the best ways to get people to join your bookie business.
Maximize the Sportsbook Potential
But the fee you pay for each player every week is just for betting on the NBA, and your bookie software can offer so much more. If you are fine with a small operation, then its good. But you can take it a step further, and ask your players a question: What else do you want to bet on?
Expand your promotions to cover football and soccer. You have the NFL. There are great European leagues that have exciting games on a regular basis. Even hockey is a very popular sport to bet on. There are a lot of options available, all you need is to get your players to realize it.
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Bookie Pay Per Head 